When they think about bike racks, Perth business owners and managers may not connect them to a boost in business. This could be a big mistake. In recent years cycling has surged in popularity, and yet cyclists are a largely ignored demographic. It’s true that you may see public bike racks in locations dotted around the towns and cities. However, even at this juncture, many businesses are ignoring a potential source of new customers and revenue. In this article, we will look at three ways that installing cycling infrastructure at your business location could boost your businesses performance.
1. Cyclists Stay Longer and Spend More
This was the conclusion reached by studies conducted in the U.S., and they make for interesting reading. It was discovered that cyclists spend more than motorists and take their time when they stop. They don’t need fuel, but they will require other items, such as bottled drinks, filtered water, snacks, lip balm, cycle related products or a cooked meal. Cyclists were found to have a high discretionary income; they care about their lifestyle and appreciate offers to accommodate them. If your business is selling food, drinks or health related products, you would be wise to install a bike rack for your potential customers.
2. Employee Health and Well Being
Customers are important but don’t forget about your employees and their needs. An employee that wants to cycle to work each day should be helped with a secure place to store their bike and change. Healthy employees are far more productive and will free up more room for other parking needs or perhaps more bike racks! If you have an insurance or health benefits package for your employees, it may be possible to negotiate a better rate if they cycle to work each day.
3. Space is Expensive
Anyone that has dabbled in real estate or rented a commercial property will understand the costs of space. A single parking space could cost a business a pretty penny over the course of a single year, and that figure may need to be multiplied many times. A bike parking structure takes up far less space and encourages people to cycle to your business. Of course, you will still need parking spaces, but you can fit many more cycles into a similar sized area, and this means more visitors and more sales.
If they are looking for bike racks, Perth WA based business managers should contact us here at Image Bollards. We supply and install a wide selection of high quality security and safety related equipment including bike racks. All of our product line is manufactured to exacting standards and are fully compliant with all Australian rules and regulations. Our team is standing by to advise you on the latest bike racks for sale price, and they will be happy to discuss your project in further detail.
